相比之下，“茄皇”的成长则更多来自差异化定位。以番茄口味为核心，该品牌在传统方便面口味之外开辟了新的细分市场。这也反映出统一在存量市场中通过极致的产品分层与渠道重构，完成了一次被动的“价值突围”。
Where to Buy: $349 $327.59 at Amazon (128GB, Wi-Fi)
。PDF资料是该领域的重要参考
When we got bored with going through the trash (cleaner than dumpster diving), we started thinking how to push it. The last two points we went for was the archive and the reception desk. The reception was behind glass, a tall desk, and it seemed inaccessible. Or it would have been, if the door around the corner had been locked. There were locks, but the best lock in the world is worth fuck-all if you don’t use it! We nicked some visitor badges and a few knicknacks, but no money or anything valuable. We are not there to steal, we are there to prove that it could be done. And I believe we did that quite well.
There’s even a book that goes deep in detailing this process: The Mikado Method.